Privacy Policy

Effective Date: January 9, 2026

Last Updated: January 27, 2026

IMPORTANT NOTICE REGARDING TEXT MESSAGING DATA

Luke’s Hydration Well, LLC (“Luke’s Well,” “we,” “us,” or “our”) DOES NOT share customer opt-in information, including phone numbers and consent records, with any affiliates or third parties for marketing, promotional, or any other purposes unrelated to providing our direct services. All text messaging originator opt-in data is kept strictly confidential.

1) Who We Are

Luke’s Hydration Well, LLC (“Luke’s Well,” “we,” “us,” or “our”) operates the website lukeswell.co (the “Site”) and provides wellness services.

Business Contact Information

Luke’s Hydration Well, LLC (dba: Luke’s Well)

87 W McClain Ave, Scottsburg, IN 47170

Phone: (812) 595-7967

Email: hello@lukeswell.co

Website: lukeswell.co

2) What Information We Collect

We may collect the following categories of information:

A. Information you provide directly

  • Contact details (name, email address, phone number, mailing address)

  • Appointment/scheduling details (requested times, service selections, notes you share)

  • Communications (messages you send us via forms, email, phone, chat, or text)

  • Payment information (processed by our payment processors; we typically receive limited payment details such as payment status and transaction metadata, not full card numbers)

  • Any information you choose to provide about your wellness preferences or history (where relevant for scheduling or providing services)

B. Information collected automatically

  • Device and usage data (IP address, browser type, pages viewed, approximate location derived from IP, timestamps, referring URLs)

  • Cookies and similar technologies (for basic site functionality, analytics, and remembering preferences)

C. SMS/Text consent records

If you opt in to receive text messages, we may keep records of your opt-in (e.g., date/time, method, and the language shown at the time you consented).

3) How We Use Your Information

  • We use information we collect to:

  • Provide and administer services (including scheduling, reminders, and customer support)

  • Communicate with you about appointments, questions, and requests

  • Improve our Site and operations (analytics, troubleshooting, performance)

  • Send marketing or promotional communications only if you opt in (you can opt out anytime)

  • Detect, prevent, and address fraud, abuse, or security incidents

  • Comply with legal obligations and enforce our terms

  • Send recurring automated SMS/text messages you opted into (including marketing/promotional and appointment-related messages, depending on the consent you provided).

4) How We Share Your Information

We do not sell, rent, or trade personal information. We may share information in the following circumstances:

  • Service providers. We may share information with vendors that help us operate (e.g., scheduling software, payment processors, website hosting, analytics, and messaging providers) strictly to perform services on our behalf.

  • Legal and safety. We may disclose information if required by law, subpoena, court order, or if we believe disclosure is necessary to protect rights, safety, and security.

  • Business transfers. If we are involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction. In a business transfer, SMS opt-in consent records and mobile numbers remain subject to this Privacy Policy and are not transferred for third-party marketing/promotional use.

Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the Text Message services.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

5) Text Messages (SMS) Privacy

If you opt in to receive SMS/text messages from Luke’s Hydration Well, LLC:

  • We may send you recurring automated text messages, including marketing and promotional messages and (if applicable) appointment-related messages such as reminders, follow-ups, and post-visit information.

  • Depending on the consent you provide, messages may include appointment reminders, post-appointment instructions/follow-ups, and marketing/promotional messages.

  • Message frequency varies based on your appointments/services and whether you opted in to marketing messages.

  • We use third-party service providers and software platforms to automate the delivery of messages; they may process your phone number and message content only to provide messaging services to us.

  • We maintain records of your opt-in and opt-out to help demonstrate compliance.

  • For help, reply HELP or contact us at (812) 595-7967 or hello@lukeswell.co.

  • You can opt out at any time by replying STOP.

6) Cookies and Analytics

We may use cookies or similar technologies to operate the Site and understand how visitors interact with it. You can control cookies through your browser settings. Some site features may not function properly if cookies are disabled.

7) Data Retention

We keep personal information only as long as reasonably necessary for the purposes described in this Policy, including to provide services, maintain business records, resolve disputes, enforce agreements, and comply with legal obligations.

8) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

9) Your Choices and Rights

  • Email marketing: You can unsubscribe using the link in our emails (if applicable).

  • Text messages: Reply STOP to opt out; for help, reply HELP or contact us at (812) 595-7967 or hello@lukeswell.co.

  • Access/corrections: You may request access to or correction of certain information by emailing hello@lukeswell.co.

10) Children’s Privacy

Our Site and services are not intended for children under 13, and we do not knowingly collect personal information from children under 13.

11) Changes to This Privacy Policy

We may update this Policy from time to time. The “Last Updated” date will reflect the most recent revision. Your continued use of the Site after changes become effective indicates acceptance of the updated Policy.

12) Contact Us

Questions? Contact:

hello@lukeswell.co | (812) 595-7967

87 W McClain Ave, Scottsburg, IN 47170