Terms and Conditions

Effective Date: January 9, 2026

Last Updated: January 27, 2026

SMS Messaging Terms & Compliance (Marketing & Promotions)

1) Program Name

Luke’s Hydration Well (dba: Luke’s Well)

2) Program Description

This messaging program sends recurring automated marketing and promotional SMS/text messages to users who have explicitly opted in to receive SMS marketing from Luke’s Hydration Well, LLC (“Luke’s Well,” “we,” “us”). Users opt in by visiting our website at lukeswell.co and submitting a web form that includes a dedicated, optional checkbox for SMS marketing consent. By opting in, you agree to receive marketing and promotional text messages that may include special offers, discounts, promotions, announcements about services, reminders about ongoing promotions, and other marketing-related communications directly from Luke’s Well. Messages are sent only to the mobile number you provide and only after you provide explicit consent. We do not send promotional SMS messages without specific consent. Message frequency varies.

3) Opt-In & Consent Records

We maintain records of opt-in actions to help demonstrate compliance, including the date/time of consent and the method used to opt in. Consent to receive SMS marketing messages is not required as a condition of purchase.

4) Cancellation / Opt-Out Instructions

You can cancel the SMS service at any time. Simply text “STOP” to the same number that sent you messages. Upon sending “STOP,” we will confirm your unsubscribe status via SMS. Following this confirmation, you will no longer receive SMS messages from us unless you rejoin. All opt-out requests are processed as quickly as reasonably possible.

5) Rejoining Instructions

To rejoin after opting out, sign up again as you did initially through our SMS opt-in form on our website, or reply “START,” and we will resume sending SMS messages to you.

6) Help Instructions

If you experience issues with the messaging program, reply with the keyword “HELP” for more assistance, or contact us at (812) 595-7967 or hello@lukeswell.co.

7) Carrier Liability Disclaimer

Carriers are not liable for delayed or undelivered messages.

8) Message and Data Rates Disclaimer

Message and data rates may apply for messages sent to you from us and to us from you. Message frequency varies. For questions about your text plan or data plan, contact your wireless provider.

9) Supported Carriers

Our SMS program works with most major U.S. wireless carriers, including AT&T, T-Mobile, Verizon, Sprint, and many regional carriers.

10) Age Restriction

You must be 18 years or older to participate in our SMS program.

11) Privacy Policy Link

For privacy-related inquiries, please refer to our Privacy Policy at: lukeswell.co/privacy-policy

12) Compliance with Industry Standards

We comply with CTIA guidelines and industry best practices regarding the use of SMS communications.

13) Legal Compliance Note

We comply with all applicable laws and regulations, including the Telephone Consumer Protection Act (TCPA), regarding the use of SMS communications.

General Terms

1) Agreement to These Terms

These Terms and Conditions (“Terms”) govern your access to and use of lukeswell.co (the “Site”) and any related services offered by Luke’s Hydration Well, LLC (“Luke’s Well,” “we,” “us,” or “our”). By accessing or using the Site, contacting us, booking services, or otherwise engaging with Luke’s Well, you agree to these Terms. If you do not agree to these Terms, do not use the Site.

2) Who We Are / Contact

Luke’s Hydration Well, LLC (dba: Luke’s Well)

87 W McClain Ave, Scottsburg, IN 47170

Phone: (812) 595-7967

Email: hello@lukeswell.co

Website: lukeswell.co

3) Eligibility

The Site is intended for users who can form legally binding contracts. By using the Site, you represent that you are at least 18 years old. If you are under 18, you may use the Site only with the involvement and consent of a parent or legal guardian.

4) Changes to the Site and These Terms

We may update or modify the Site, services, and these Terms at any time. The “Last Updated” date above reflects the most recent revision. Continued use of the Site after changes become effective indicates acceptance of the updated Terms.

5) Services and Information Disclaimer

The Site may provide general information about wellness services we offer. Site content is provided for general informational purposes only and is not medical advice, diagnosis, or treatment. You should consult appropriate professionals regarding any medical concerns. If you have a medical emergency, call 911 or seek emergency care immediately.

6) Appointments, Cancellations, and No-Shows

If you book appointments through us, you agree to provide accurate, current, and complete information. Appointment timing, availability, cancellation windows, deposits, no-show policies, refunds (if any), and other booking terms may be presented at the time of booking, communicated in writing, displayed on the Site, or shared in-store, and may vary by service. Luke’s Well may refuse service, reschedule, or cancel an appointment in our reasonable discretion, including for safety, operational, or compliance reasons.

7) Payments

Prices and accepted payment methods may be displayed at booking, on the Site, through communications with our team, or in-store. When you provide a payment method, you authorize us and our payment processors to charge the payment method you provide for authorized transactions. We typically do not store full payment card numbers; payments are processed by third-party payment processors subject to their own terms and privacy practices.

8) Promotions and Offers

From time to time, we may offer promotions, discounts, limited-time offers, or other incentives. Promotions are subject to change or discontinuation at any time, may have additional terms, may be limited in availability, and may not be combined unless expressly stated. Promotions have no cash value unless explicitly stated otherwise.

9) Acceptable Use

You agree not to use the Site for unlawful, harmful, abusive, or fraudulent purposes; attempt to gain unauthorized access to the Site or its systems; interfere with the Site’s operation, security, or other users’ access; submit false information or impersonate others; or upload, transmit, or distribute viruses, malicious code, or harmful content. We may suspend or restrict access if we believe you are violating these Terms or applicable law.

10) Intellectual Property

The Site and its content (including text, graphics, logos, photographs, videos, and design) are owned by or licensed to Luke’s Well and are protected by applicable intellectual property laws. You may not copy, reproduce, modify, distribute, publish, display, perform, create derivative works from, or exploit any content from the Site without our prior written permission, except for personal, non-commercial use as permitted by law.

11) Links to Other Websites

The Site may contain links to websites or services not operated by Luke’s Well. We do not control and are not responsible for the content, policies, or practices of any third-party websites or services. Your use of third-party websites is at your own risk and subject to the terms and policies of those third parties.

12) Privacy

Your use of the Site is also subject to our Privacy Policy, which explains how we collect, use, and protect information. Please review our Privacy Policy at: lukeswell.co/privacy-policy

13) Disclaimers

THE SITE AND SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE FULLEST EXTENT PERMITTED BY LAW, LUKE’S WELL DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. We do not warrant that the Site will be uninterrupted, secure, or error-free, or that defects will be corrected.

14) Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, LUKE’S WELL SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES, ARISING OUT OF OR RELATED TO YOUR USE OF THE SITE OR SERVICES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN ALL CASES, LUKE’S WELL’S TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATED TO THE SITE OR SERVICES SHALL NOT EXCEED THE AMOUNT YOU PAID LUKE’S WELL (IF ANY) IN THE THREE (3) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM. Some jurisdictions do not allow certain limitations; in those jurisdictions, these limitations apply to the maximum extent permitted by law.

15) Indemnification

You agree to indemnify and hold harmless Luke’s Well and its owners, employees, contractors, and agents from any claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees) arising from or related to your use of the Site or services, your violation of these Terms, or your violation of any rights of another.

16) Governing Law and Venue

These Terms are governed by the laws of the State of Indiana, without regard to conflict-of-law rules. You agree that any legal action shall be brought in the state or federal courts located in Indiana, and you consent to their jurisdiction and venue.

17) Severability

If any provision of these Terms is found to be unlawful, void, or unenforceable, that provision will be severed and the remaining provisions will remain in full force and effect.

18) Entire Agreement

These Terms, together with our Privacy Policy and any additional terms provided at booking or purchase, constitute the entire agreement between you and Luke’s Well regarding the Site and services and supersede prior understandings or agreements.

19) Contact

Questions about these Terms? Contact:

Luke’s Hydration Well, LLC (dba: Luke’s Well)

87 W McClain Ave, Scottsburg, IN 47170

Phone: (812) 595-7967

Email: hello@lukeswell.co

Website: lukeswell.co